about
Our MIssIon
Introduce Michiganders to plant-based eating through positive experiences and great-tasting food.
Our vIsIon
A Michigan where plant-based eating is widely embraced.
our programs
plant-based festIvals
VegMichigan’s Plant-Based Festivals have been a cornerstone of our public outreach for more than two decades, introducing tens of thousands of people to the joys and benefits of plant-based eating. These events combine a welcoming atmosphere with educational presentations, cooking demos, nonprofit partners, kids activities, and a wide variety of plant-based food to create a vibrant and engaging community experience. Learn more about our upcoming Spring VegFest.
communIty outreach
VegMichigan’s Community Outreach consists of presentations, free food sampling, cooking demonstrations, tabling, library displays, restaurant Meetups, our monthly e-newsletter, and our social media engagement.
30-day plant-based pledge
Our 30-Day Plant-Based Pledge is like no other, enhancing our Community Outreach efforts, because individuals who sign up receive a free bag of food to take home, such as Beyond Burgers, Planet Oatmilk, Miyoko’s cheese, and other popular items. Participants are often shocked at the offer and excited to try these foods for the first time. Thousands of people have participated in the 30-Day Plant-Based Pledge since its inception in 2020. This year, we plan to work with a researcher from Stanford University to coordinate a randomized control group to gather more data on the impact of this program.
values
adaptabIlIty
We embrace change as a chance to grow and better serve our mission. By staying flexible, creative, and solution-oriented, we adjust our strategies to meet the evolving needs of our community, partners, and the plant-based movement. We support one another through change, remain open to learning, and continuously adapt to maximize our impact.
collaboratIon
We work together with trust, openness, and a shared purpose, valuing each team member’s contributions and supporting one another to achieve our mission. We communicate honestly and embrace diverse perspectives to strengthen our work. We build respectful, inclusive partnerships with individuals, organizations, and communities, knowing that cooperation across differences amplifies our collective impact and drives lasting change.
compassIon
We cultivate kindness, empathy, and respect within our team, fostering a supportive and inclusive environment where everyone feels valued and heard. We extend that same compassion to the communities we serve—approaching all interactions with understanding and care, and striving to promote a more just and humane world for people, animals, and the planet.
sustaInabIlIty
We are committed to practices that nurture the long-term health of our team, organization, and the planet. Sustainability means managing our resources thoughtfully, utilizing eco-friendly practices in our operations, promoting well-being, and maintaining balance to ensure enduring effectiveness, resilience, and conservation. It also means advocating for and modeling plant-based choices that reduce environmental impact, conserve resources, and support a thriving, equitable food system for current and future generations.
optImIsm
We believe in the power of positive change and carry that hope into everything we do. For us, being optimistic means fostering a culture of encouragement, resilience, and belief in our collective potential—even in the face of challenges. We inspire others by sharing a vision of a more compassionate, sustainable future, and we empower individuals and communities to take steps toward that future through their food choices with confidence and support.
donate to help us promote the benefIts of healthy, kInd, and sustaInable eatIng
Thank you! This work would not be possible without your support.
VegMichigan is a 501(c)(3) non-profit. Our federal tax ID number is 38-3602198.